PREPARED FOR THE HOMEOWNERS OF
WEST ASHLEY · CHARLESTON, SOUTH CAROLINA
Your home has a story worth telling. Here’s a fresh look at the nearby market—and how I would help buyers see what makes yours stand out.
Start with the selling checklist ↓What could this sale mean for you? ↓
01 / A USEFUL PLACE TO START
Eight things to check when a home isn’t selling. These are possibilities to investigate—not a diagnosis of your home. Use this checklist whether you keep selling on your own or decide to get help.
Buyers compare your home with what else their money can buy.
What to do: Review similar homes available now and recent closed sales. Account for condition, size, and terms before deciding whether a price change is needed.
Your opening image is often a buyer’s first impression.
What to do: Choose a clear image that communicates the home’s strongest feature. Check how it looks as a small phone thumbnail, not just full-screen.
Dark rooms, missing spaces, or a confusing sequence can make a home harder to understand.
What to do: Show the important rooms and outdoor areas in a sensible order. Use accurate, well-lit photos and label any virtual staging.
Room photos alone may not explain how the home lives.
What to do: Add a readable floor plan with verified dimensions. Help buyers see how bedrooms, living areas, and outdoor spaces connect.
A buyer may miss updates that matter if they appear late in a long description.
What to do: Bring the most relevant improvements forward. Give dates where known, and keep supporting receipts or warranty information available.
Limited availability or slow replies can make a showing difficult to arrange.
What to do: Offer practical showing windows, respond promptly, and make access instructions clear. Track requests you could not accommodate.
An online listing alone does not tell you how broadly the home is being seen.
What to do: Check listing accuracy and where it appears. Review available views and inquiries, then consider additional exposure aimed at buyers looking for this type of home.
Views and saves are useful signals, but they don’t explain every missed offer.
What to do: Ask showing visitors what worked, what held them back, and what they chose instead. Look for repeated concerns before changing your approach.
Few inquiries? Check exposure, photos, and price together. Showings without offers? Look closely at feedback, condition, and competing homes. These patterns are clues—not proof of a single problem.
02 / APPLYING IT TO YOUR HOME
A few practical priorities based on your advertised listing and the comparisons below. A walkthrough and your showing feedback would help refine them.
Make the generous family room and reported 1,820 square feet easy to understand. A measured floor plan can show how the rooms connect and help buyers compare the layout with smaller nearby homes.
Show the fenced yard and its relationship to the city bikeway with an accurate photo sequence. Explain the setting without implying private access or other features that have not been verified.
The homes below differ in size, bathrooms, age, and improvements. Review those differences alongside your hardwood floors and living space. Avoid treating one nearby sale as a direct answer to what your home should bring.
Review the response to your current $420,000 asking price: inquiries, completed showings, repeat visits, and comments. Ask what would help an interested buyer move forward, then address the concerns that come up repeatedly.
Property facts and existing photos come from the advertised listing and linked comparison sources below. This is a proposal prepared for you, not an announcement that your home is listed with me.
03 / YOUR NEXT CHAPTER
The numbers matter. So does what comes after the sale. These questions are for you to think through or talk over together, at your own pace.
What would selling make possible?A move, a simpler life, less upkeep, more flexibility—or something else entirely?
What are you most looking forward to?Picture the home sold and the next step underway. What would feel different?
What timing would work best?Is there a date or event you would like to plan around, or is your schedule flexible?
What would you need to keep from the sale?After any loan payoff and selling expenses, what amount would support the plans you have in mind?
What needs to happen before you can move forward?A next home, a move, a family decision, sorting belongings, or simply feeling confident about the plan?
What has been the hardest part so far?The showings, the uncertainty, managing the details, or not knowing what to change?
If the timeline stretched another few months, what would that change?Think about your plans, your expenses, and how much attention you want to keep giving the sale.
What would make the next step feel comfortable?Clearer numbers, a more definite timeline, help handling the work, or just an honest conversation?
These are conversation starters, not a form to submit. If we talk, we can start with whichever question matters most to you.
04 / YOUR PLACE IN THE MARKET
Look beyond the price. Compare the rooms, condition, improvements, and outdoor space. Tap the home that feels closest to yours.
3 beds · 2 baths · 1,512 sq. ft.
A recent West Ashley sale with a screened porch and room to personalize. Your reported size is 308 sq. ft. larger; condition and layout still need comparison.
See photos & sale details ↗
3 beds · 1½ baths · 1,462 sq. ft.
Hardwood floors, a fenced yard, and a garage. An older sale for context—not a substitute for recent evidence. Your advertised home has more space and an additional full bath.
See photos & sale details ↗
3 beds · 2 baths · 1,145 sq. ft.
Built in 2023, with an attached garage and fenced yard. A useful look at a newer alternative buyers considered. The agreed contract price is not publicly shown.
See photos & listing details ↗What feels similar—and what is different? Your perspective helps make this comparison more useful.
Your selection stays on this page. Nothing is sent unless you choose to send a text.
$524,900 asking · 3 beds · 2 baths · 1,052 sq. ft.
Active on the same street, with updates reported in its listing. This is competition, not proof of a completed sale at that price.
View listing ↗$299,000 recorded sale · August 20, 2026
Reported at 1,584 sq. ft. with 3 bedrooms and 1½ baths. Condition and transaction circumstances have not been established, so I would investigate before treating it as a comparable sale.
View property history ↗The $435,000 sales give us concrete transactions to discuss alongside your $420,000 asking price. They do not, by themselves, establish your home’s value. I’d review the condition, verified living area, improvements, sale terms, and the response to your recent price change before recommending a pricing decision.
Market snapshot: October 9, 2026. Sources: linked Zillow and Redfin property histories carrying owner, public-record, and CTMLS information. Statuses can change. This preliminary comparison is not an appraisal or a completed comparative market analysis. Square footage and bath counts require verification.
06 / A PREVIEW OF YOUR PRESENTATION
I build a custom home website for every property I list. One place for the photography, layout, video, and details that help a buyer picture living there.
A POSSIBLE DIRECTION FOR YOUR HOME’S WEBSITE
Hardwood character, a spacious family room, and a fenced yard beside the bikeway. A West Ashley home with room for everyday living, inside and out.
1442 N SHERWOOD DRIVE · CHARLESTONConcept preview using existing listing photos. A full launch would use a coordinated professional media package.
07 / THE MARKETING BEHIND THE PRESENTATION
Professional photography, a floor plan, video, and a 3D tour help buyers understand the space before they arrive. Drone imagery and virtual staging add context where useful, with staged images identified.
MLS distribution and ListHub put the home into buyer searches. Paid Meta, Google Display, and Google Search promotion add exposure. Your custom property website brings the presentation together.
Coordinate showing access, use an open-house strategy suited to the home, follow up with agents, and review feedback. You’ll hear what buyers are saying and what I recommend doing next.
THE COMPLETE PRESENTATION PACKAGE
A deliberate photo sequence, strong opening image, and a listing video that connects the rooms and features.
Show how the living spaces connect so buyers can understand the layout before scheduling a visit.
Use aerial context and clearly labeled virtual staging where they help explain the property.
A dedicated, shareable destination for the photos, tour, floor plan, and property details.
FROM AN ACTUAL PRIOR LISTING CAMPAIGN
19,867paid ad impressions in the first 14 daysResults documented in my listing presentation. Impressions are ad displays, not unique buyers. Past campaign results do not predict results for this home.
08 / A COORDINATED START
The preparation happens before the launch. Then we watch what buyers actually do and follow up while their interest is fresh.
Confirm property facts and disclosures. Review preparation priorities and comparable homes. Complete the media, website, listing remarks, and advertising creative.
Coordinate MLS distribution, paid promotion, showing availability, agent communication, and an open-house plan suited to the property.
Review online attention, showing requests, agent comments, repeat visits, and offers. Agree on the next step using those signals.
AttentionAre buyers seeing and opening the listing?
AccessCan interested buyers get inside?
ReactionWhat do they say after a showing?
ActionAre we getting second looks or offers?
A lack of activity is a reason to investigate. It does not automatically tell us whether the issue is price, presentation, access, or something else.
09 / FROM THE FIRST CONVERSATION TO CLOSING
Walk through the home, review the market, discuss timing, and agree on the preparation and pricing strategy.
Coordinate the media, website, listing copy, showing access, and advertising so buyers get a consistent presentation.
Review attention, showings, feedback, and offers. Decide together whether presentation, access, terms, or price needs attention.
Compare price and terms, review buyer financing, track inspections and lender milestones, and coordinate with the closing attorney. Keep you informed through the finish.
10 / PROTECTING YOUR BOTTOM LINE
A strong number means less if the financing, concessions, or timing work against you. I help you compare the whole offer and negotiate the details that affect what you keep.
Compare the sale price after requested credits, agreed selling expenses, repair obligations, and your loan payoff.
Review proof of funds or lender documentation, financing contingencies, and the buyer’s path to closing.
Understand due-diligence terms, repair requests, and what happens if the appraisal creates a gap.
Coordinate the closing date, your move, and possession so the agreement fits your plans.
When comparing different closing dates, we also account for the carrying costs until each closing and the changing loan payoff. Principal is not counted as both an expense and a lost part of your equity.
You work directly with me. I’ll keep you informed about activity, explain offers in plain language, stay on top of deadlines, and tell you what I recommend and why.
Talk through the plan ↗YOUR AGENT
Realty ONE Group Coastal
22 years of experience. Straight answers, strong marketing, and direct access to me—from the first pricing conversation through closing.
If you’d like, tell me which home feels most like yours or what kind of showing activity you’ve been getting. We can start there.
jhonaker.rogcoastal@gmail.com